Brazilian E-Commerce Olist
This report provides a comprehensive overview of the Brazillian e-commerce company's performance across various key performance indicators (KPIs). The data reveals a strong customer base with a high order fulfillment rate but also highlights areas for potential improvement.
Key Findings
Market Reach: The company operates in a vast market with a presence across 794 cities in 23 states.
Product Variety: The company offers a diverse product selection with 33,000 products available.
Financial Performance: The company generated a significant revenue of $3 billion.
Customer Base: The company boasts a sizable customer base with 99,000 customers.
Order Volume: The company processed a remarkable number of orders, totaling 17 million.
Payment Methods: Credit card is the dominant payment method, accounting for 73.94% of all orders.
Order Fulfillment: Order fulfillment is exceptional with a 97.86% success rate for "delivered" orders.
Seller Distribution: Sellers are geographically dispersed, with São Paulo having the highest concentration (694 sellers) followed by Curitiba (127 sellers).
Recommendation
While the company demonstrates strong overall performance, there is an opportunity to explore diversifying payment methods beyond credit cards. Analyzing customer preferences and offering alternative payment options like digital wallets or buy-now-pay-later solutions could potentially increase order conversion rates.
Further Analysis
Average Order Value: Analyze average order value to understand customer spending habits.
Customer Acquisition Cost: Assess customer acquisition cost to optimize marketing strategies.
Product Performance: Identify top-selling and underperforming products to optimize inventory management.
Seller Performance: Evaluate seller performance metrics beyond sales volume (e.g., customer satisfaction, return rates) to identify high-performing sellers and provide targeted support to others.
By implementing these recommendations and conducting further analysis, the company can gain deeper insights into its customer base, optimize operations, and drive future growth.